ADV-91 Blog 2

Amazon the powerhouse delivery service that is slowly but surely monopolizing online stores and broadening its resources to tap into different markets. It has advertised many commercials and billboards which tap into the emotional side of the consumer by showing that it cares for the customers and their families in the youtube link provided below. In this holiday commercial, Amazon uses actors of different gender, backgrounds, and ethnicities to show its a product for all kinds of people and that during the holiday times they understand how it feels to be loved which is the feeling someone would receive when getting an amazon box delivered to them. It also capitalizes on its shipping options to highlight the convenience and speed of delivery. This bohemian is starting to get into video streaming services, fast food, and even grocery delivery services that make it apparent to everyone that Amazon is here to stay and in it for the long haul.